'60-feet of pure JLo': Jennifer Lopez poses nude on billboard advertising her 'booty balm'
!['60-feet of pure JLo': Jennifer Lopez poses nude on billboard advertising her 'booty balm'](http://dab57h0r8ahff.cloudfront.net/577506/uploads/62c860f0-0cb0-11ed-8f0f-0bd1d32e208d_800_420.jpeg)
Just one week after her impromptu wedding to Ben Affleck, the newlywed launched JLo Body products as a part of her JLo Beauty business. Jennifer Lopez turned 53 this year on July 24. The 'On the Floor' hitmaker was also seen ruling the Los Angeles landscape with a 60 feet-tall billboard advertising her 'booty balm'.
Lopez spoke about her new business venture when speaking to People one day before she tied the knot with Hollywood star Ben Affleck in Las Vegas. "We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us," she stated. The actress said the product is something she's been thinking about her "whole life" as she noticed her mom struggling with cellulite, according to the Daily Mail.