What is BlueSky Social? Jack Dorsey's new app could spark exodus from Twitter

What is BlueSky Social? Jack Dorsey's new app could spark exodus from Twitter
Jack Dorsey attends WIRED25 Summit on October 15, 2018 in San Francisco, California. (Photo by Phillip Faraone/Getty Images for WIRED25 )

SAN FRANCISCO, CALIFORNIA: Twitter co-founder Jack Dorsey may have something for you — Bluesky Social, a new "decentralized social network" that supposedly intends to recapture user data. Dorsey left his position as CEO of the social media site he co-founded in 2006 in May 2022. But, before you pack your Twitter bags for a decentralized social future, keep in mind that Bluesky isn't quite ready yet. However, the app is currently in the private beta testing stage and will be available to the public "soon". Bluesky unveiled the plan for its decentralized social network protocol, which will be the core code for the app, on Tuesday, October 25.

According to Bluesky, in essence, its ATP Protocol would allow users to roam between a number of social platforms using only one high-quality browser — its app — while managing what they view and how much data they share to those platforms. 

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The pivotal focus of the app, Dorsey states, is that of user data. Claiming that Bluesky will be free of political influence and managed by users rather than commercialized by corporations, Dorsey's app has the potential to revolutionize the personal data and ad-revenue economy. Data from user accounts can be transferred between platforms thanks to the app's code. Users of Bluesky will be able to sign in with their account on any social media site that implements the new code. Consequently, they will have access to all of their preferred social media through a single account.