Mandy Rose released from WWE after she posted her X-rated photos on FanTime page

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“WWE officials felt they were put in a tough position based on the content she was posting on her FanTime page. They felt like it was outside of the parameters of her WWE deal,” reported Fightful Select.

Before losing to Roxanne Perez on Wednesday, December 14 night, the 32-year-old Rose, whose actual name is Amanda Rose Saccomano, and who made her WWE debut in 2015 had held the title of NXT women's champion for more than 400 days. The fact that a title reign of that duration would end on regular television as opposed to pay-per-view was a relatively shocking event in the plot.

Several elements are at work in this situation. One was how racially explicit the images were. Despite the sexualization of Rose's WWE role, current WWE content does not match what Rose was posting on her profile. The WWE has made it plain to its performers that any outside business activities must go via them, which is the second problem. In a letter sent to talent in 2020, Vince McMahon cautioned them against using sites like Twitch and Cameo without first cooperating with WWE and threatened to fire them if they did.

“Some of you are engaged with outside third parties using your name and likeness in ways that are detrimental to our company,” McMahon, who stepped down from running WWE earlier this year, wrote at the time. “It is imperative that these activities be terminated within the next 30 days (by Friday October 2). Continued violations will result in fines, suspension, or termination at WWE’s discretion.”

Zelina Vega was let off by WWE in November 2020 for starting an account on OnlyFans without any inflammatory material. The following summer, the company invited her back. At the time, WWE released a statement outlining the justification.

“Much like Disney and Warner Bros, WWE creates, promotes and invests in its intellectual property, that is, the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman,” the company said. “It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”